One of P&G’s popular haircare brands – Wash and Go – is shaking up its range with a total brand refresh, formula upgrade and new 200ml Solo packs to offer consumers a great value for money proposition.
Wash and Go’s new, improved formula has been designed to help keep hair healthy looking via a simple, effective yet affordable hair care regime.
The portfolio is being restructured to include new Solo shampoos in Light & Clean and Menthol Fresh variants, as well as additions to the 2 in 1 Shampoo range with Anti Dandruff and Gentle. Each collection features more efficient formulas that provide the hair with better conditioning to suit the needs of all hair types. Wash and Go consumers now have a wide choice of value for money, convenient products, perfect for those who lead active lives and who want clean and manageable hair on the go.
Paul Lettice, Head of Trade Communications at P&G, said: “New Wash and Go not only offers consumers an improved formula across the range for brilliant performance, but also offers fantastic value for money. As well as the appealing £1 round price point, the new packs will have great stand out on shelf and are the perfect size for smaller independent stores. We’re confident they will be a hit with both retailers and consumers alike.”
