FRijj always seeks new, cutting edge ways for its consumers to experience the brand. Its new holographic advertisement is set to drive consumer brand awareness and engagement in London’s Spitalfields market. The new 3D holographic ad will be live until 30 April 2013 at the market, which has a footfall of 3.5 million per year and is close to the London 2012 games.
The revolutionary brand’s multi-media campaigns have previously featured on-pack augmented reality (Soccerettes), a facial recognition game: ‘You Lol You Lose’ and a free Incredible Pet Translator iPhone app to launch FRijj The Incredible range. The new 3D ad features Strawberry, one of the brand’s core flavours, with a splat synonymous with FRijj and its strapline: The Thicker, The Slower, The Better.
The new ad will also include the Facebook logo, to drive further social media conversation on FRijj’s popular Facebook page, which has more than 276,000 fans. Earlier this year, FRijj The Incredible Banoffee Pie flavour was launched as part of ‘FRijj The Incredible’ range, where Roary The Lion is featured alongside other quirky characters on the bottles, each with a background story and Facebook reference.