Nestlé Confectionery is utilising the latest technology to launch an innovative new promotion across four of its best-selling single confectionery bars. This will be the first time a confectionery manufacturer has used GPS technology to find winners in a promotion.
With a total of £80,000 in prize money to be won, promotional packs of KIT KAT 4 Finger, KIT KAT Chunky, AERO Peppermint Medium and YORKIE Milk will be available from 3rd September.
Inside six lucky packs there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours. In addition there are 2,000 x £10 available to be won online.
The promotion is particularly designed to attract men to the chocolate singles category, offering them added value beyond their chocolate treat. All three featured brands have high category penetration (i.e. are bought by a high percentage of the population), and specifically have high penetration with males (21% penetration for KIT KAT, 18.9% penetration for AERO and 10.6% penetration for YORKIE ), therefore adding a promotion to these popular products is certain to drive even more shopper interest.
“We Will Find You” will also be supported by a heavyweight £4m media campaign, which will include TV, Video On Demand (VOD), Radio, CTN 6 Sheet Poster and Online advertising.