Two limited edition flavours, Orange and Blackcurrant, have been launched by leading freezepop brand, Mr. Freeze.
There are just 35,000 cases of the new stock available to retailers looking to offer variety to customers and maximise sales over the summer months.
Consumer market research carried out by Mr. Freeze highlighted a gap in the market for these popular children’s flavours, and demand is already proving high, with 86% of cases already dispatched.
Currently available in the 90ml format, the limited edition flavours come with a recommended retail price of 22p, which remains a key selling point for retailers looking to target children and price-conscious parents.
The limited edition stock forms part of a large investment into the Mr. Freeze brand for 2012, alongside the new countertop freezers and merchandising and POS available to retailers this year.