Mornflake, the oat cereal brand, has introduced three variants as part of its long-term plan to exploit the breakfast opportunity.
Mornflake Toasted Oatbran is a high-fibre cereal that can help lower cholesterol. It is ideal for mixing with other cereals or eaten on its own. The 500g carton retails at £1.20. Mornflake Ready-Steady Oats retails at £1.49 for 500g. Mornflake Utterly Apple Oat Crisp Clusters – oat clusters, combined with succulent pieces of dried apple and blended with apple juice for extra apple flavour. The 500g packs retail at £2.35.
Source: Independent Retail News
