Booker, the UK’s leading wholesaler, has launched two new great quality chocolate bars into its exclusive Euro Shopper range. White Chocolate and Plain Chocolate 100g bars are now available, providing shoppers with outstanding value as they are price-marked at only 50p and delivers high profits for retailers with a 30% POR.
These new products will build upon the existing success of the 100g Euro Shopper chocolate range that includes Milk, Fruit & Nut and Hazelnut. Price-marked at half the price of other bars, they offer great value for money as well as outstanding quality with the plain bar containing over 50% cocoa solids.
“The Euro Shopper take-home chocolate range has proved tremendously successful for our customers and these are two fantastic additions,” said Steve Fox, Sales Director – Retail.
“The quality is outstanding and with a low price point of only 50p I am confident that Euro Shopper White Chocolate and Plain Chocolate will prove popular with shoppers. The new products, along with the rest of the Euro Shopper range, will add real value to independent retailers confectionery fixture and I would encourage them to try these new products to increase their sales and profits.”