United Biscuits (UBUK), a leading manufacturer of biscuits, snacks and cakes, is announcing that it is launching McVitie’s Temptations, a new range of indulgent chocolate biscuits. The cartons of bite-sized premium biscuits will help retailers to increase sales in the growing Special Treats segment.
Available to retailers from the beginning of April, the new range of bite-sized biscuits are made with indulgent combinations of tastes, textures and Belgian chocolate wrapped in portion packs of two tempting bite sized treats. The range is available in three variants – Belgian Milk Chocolate & Hazelnut, Belgian White Chocolate & Truffle and Belgian Milk Chocolate & Praline.
The six pack cartons will be available to buy at an MRRP of £1.99. These delicious bite-sized biscuits will offer retailers an excellent alternative for consumers looking for an indulgent moment. Perfect for family or friends this Easter and beyond.
Sarah Heynen, Marketing Director, Sweet Biscuits, UBUK, commented: “Retailers stocking the new McVitie’s Temptations variants will be able to provide their customers with a different premium option. The luxurious biscuits are perfect for an indulgent treat at home or can also make a great gift. The Special Treats segment is currently performing very strongly, with sales worth £171 million and growing by 14%. It’s a growing segment from which retailers should be looking to take advantage to grow sales and profits.”
Source: UB
