Retailers are set to enjoy a boost to their sales with the launch of the latest McCoy’s limited edition variant, McCoy’s Twisted, available from February.
This new range from United Biscuits (UBUK), a leading UK manufacturer of biscuits, snacks and cakes, takes classic McCoy’s flavours and adds a tongue tingling twist with chilli.
Available until mid-September, the range includes a Salt & Malt Vinegar with Chilli 50g handy pack at an MRRP of 52p and a multipack made up of three packs of Salt & Malt Vinegar with Chilli and three packs of Cheddar & Onion with Jalapeno with an MRRP of £1.71.
Stock up now to boost your profit potential
McCoy’s is one of the UK’s biggest bagged snacks brands worth £89 million at retail sales value, growing at 4%. With such a loyal following, retailers will always find McCoy’s in hot demand and should stock up accordingly.
Helen Warren-Piper, Marketing Director of Bagged Snacks at UBUK, comments: “The McCoy’s Twisted Limited Edition range provides retailers with the opportunity to capitalise on the growing trend for unique snack flavours.
“The McCoy’s range continues to be a firm favourite with customers, so retailers should stock up on these striking new variants, as limited editions add excitement to the category and help to stimulate and grow sales.”
McCoy’s – bigger and better for you
In addition to the new limited edition variants, the McCoy’s range has recently undergone a packaging refresh to emphasise a further 30% reduction in saturated fat levels.
A new Sizzling King Prawn flavoured handypack is also available to retailers, sitting alongside firm favourites, such as Flame Grilled Steak, Salt & Malt Vinegar and Cheddar & Onion.
The existing Mexican Chilli flavour has been optimised to offer consumers a more fiery taste experience and is available in a brand new composite case that also includes Thai Sweet Chicken and Sizzling King Prawn.
Source: UBUK
