Cats naturally love to lick, bite and chew their food and Whiskas Tasty Textures Bite ‘N Chew has been designed with this in mind.
The new pouches are packed full of roughly chopped meaty pieces in a soft pâté that maximises bite and chew satisfaction. The unique chewy ‘texture’ marks real innovation within pouched cat food and looks set to drive consumer purchasing as well as overall category value.
Consumers purchase over 10 different varieties of cat food on a regular basis, so Whiskas Tasty Textures Bite N’ Chew also responds to consumer demand for a broad range of textures and flavours in a product that cats will love getting their teeth into!
The new range is available in two Single varieties, Chicken and Salmon (RRP: 42p), as well as three 12 pouch packs in Mixed, Fish and Meat varieties (RRP: £4.49).
The exciting launch is being supported by a £3.5m campaign, including TV ads, and will also be heavily supported in-store in all leading retailers.
Retailers are advised to contact their Mars Petcare field sales representative for more details.
