Lynx, the UK’s Number 1 male grooming brand from Unilever UK (Value sales, based on IRI data Sep 2011), is adding NEW variant Lynx 2012: The Final Edition to its successful range of male grooming products. Available now, Lynx 2012: The Final Edition is inspired by the Mayan calendar, which is set to end its final cycle on the 21st December 2012 – when Mayans believe the world will end. The launch will spark a year-long marketing campaign, supported by a £5.6 million spend across TV and digital platforms.
The TV advert for Lynx 2012: The Final Edition will be seeded online from 31 October to drive awareness and generate buzz among the brand’s target audience, before the TV ad campaign breaks on 4 November. The TV advert sees a young male building a wooden boat in preparation for the end of the world. After all his hard work, he sits down and sprays Lynx 2012 – The Final Edition and in true Lynx style, a number of beautiful women start to descend upon the boat.
Kieran Danaher, Lynx brand manager at Unilever UK, said: “Following the phenomenal success of Lynx Excite this year, we believe that Lynx 2012: The Final Edition can really take things to the next level. As a brand we continually strive to innovate and push boundaries with creative marketing campaigns, and the launch of Lynx 2012: The Final Edition is set to do just that and more. We’ve got some very exciting activity lined up for this project, so watch this space.”
The Lynx 2012: The Final Edition range, which comprises a bodyspray and shower gel, has been given a dark and dramatic gothic black and gold pack design, inspired by the Mayan calendar. Whether you believe in the Mayan calendar or not, this cool and masculine new fragrance is sure to create some serious drama both on and off the shelf.
Source: Lynx
The world will not end next year, however why do I get this urge to buy it? It certainly looks like something that will be of interest
where can i buy the 2012 final edition from i can’t find it in any shops.
This is ridiculous just reinforcing people’s worries bout 2012. Why on earth would someone even buy lynx if it woulda happen anyway stupid
That is easy, is creates emotion and leave people leaving questions about the product.. Helps them gain as much exposure as possible… people will now talk about it, as we are doing right now.
It can’t possibly happen how it has been predicted and it seems to be just reenforcing the beliefs of people who already think it will happen , when it won’t.
A leading scientist has said the world has been getting on fine for millions of years and it will continue to do so for another few million years.
I bet the new year after , Lynx brings out another called – 2013 – The New Age lol
In Europe lynx is called AXE, I bet they are going to rebrand it in the UK and call it axe there too, hence “the final edition”
If I am going to die and the world is going to end, I think the last thing on my mind is going to be how good I smell…
lol true !
I am a mother of 4 who has worried about the world ending for the past 12 months I am finally trying to control my fears and seen this advert on tv and it gas sent mr back where I started worrying about losing my life and my children next year.
what are you thinking?
don’t forget YK2, swine flu, the mass pandemic of foot and mouth, the cold war and Iraq’s Nukes…to name a few! im not surprised that hypes created its just another distraction from economic and social failure in the world from governments created to keep the ‘rich’ in a 4% bracket and us wondering how we ended up with fuucked up shiddy jobs and trains that don’t turn up! and all around an event predicted by people who used to chop their own civilizations heads off for sacrifice, live primitively and died out (which im sure they didnt predict) plus if you made a calender 1000′s of years ago would you really bother making it past a certain date? “weve ran out of goats arsee to write on Inca, what do we do”, “just say the world ends its 1000′s of years ahaid who cares!” …or maybe im just saying that to make you feel better…
theres nothing you can do you would just have to wait and see what happens think about it worrying isnt going to chandge the fact of it happening so theres no point in bothering yourself about it trust me it will help you alot if you think of it in that way
In fact people have predicted the end of the world several times over just the past decade alone and its rubbish , no-one can actually predict when it will happen , including that nutter from inside his acult and the funny thing is , his followers will continue to believe him when he picks another random date from the air.
Don’t worry about it , believe cruidable sources like a scientist.
could u please send me the title tune to my phone, thanx. Oh yeah ive picked up 2 chicks this week while wearing l, africa. Wkd. Dio.
The world IS going to end but only when the sun grows and expands destroying everything in it’s way including earth then it will go super nova in about 5 billion years. but if were still here a think super nova will smell quite nice.
The world is not going to end.
r0fl we all gonna die noobs
of all the people to worry about the world ending its a deodrant company (aresols are part of the reason were damaging the planet. we ve been told loads of time its ending.
I’ve always took the mickey when watchin the Lynx adverts laughing at “The Lynx Effect”…I like the smell of a couple of them but no “Lynx Effect”……..until now….this final edition smells absolutely AMAZING!!! Now I know…you just have to find the right scent and by god they found it!!! haha The “Lynx Effect” is no longer a myth….to me anyway lol
You are all very stupid for beleiving that the world will end it says and states on the nasa
Website that the world will not end this year in december and it says that they
See no reason for the world ending there is no big planet that will crash in to us
And global warming will not happen for years to come i agree with the dude that said
The world wont end untill the sun expands and that is 100 percent true