Loaded Stamina Shot launches with aphrodisiacal benefits. The iconic men’s magazine Loaded is set to invigorate the energy drinks market nearly two decades after it revolutionized men’s publishing. It is launching a stamina shot with a unique twist – it contains ingredients to help boost the drinker’s sexual performance.
Edinburgh based nutraceuticals company Podium Brands approached Loaded’s publishers IPC Media after finding that Loaded is one of the most recognisable brands for energy drink consumers and is highly effective at representing the aspirations and interests of this market.
The Loaded Stamina Shot contains an aphrodisiacal compound that can heighten a drinker’s libido to give them an extra spark. The energy drink has been produced and licensed by Edinburgh based Podium Brands in conjunction with Loaded’s publisher, IPC media.
Glyn Partridge, the serial entrepreneur founder of Podium Brands, says: “Loaded is an iconic British brand which uniquely communicates the fun and functionality of the Loaded Stamina Shot.”
The product, which has the pep up power of a standard-sized energy drink in a 60ml bottle, has been launched at a time when new research shows that energy drink consumers are making a switch from standard sized energy drinks to energy shots and are keen to explore functional benefits other than pure energy.
SHS sales and marketing have been appointed as Sales and Distribution partner.
Source: Loaded
