Thousands of festival campers will receive a special delivery from Levi Roots this weekend. As the summer festival sponsorship continues, Levi Roots Soft Drinks are official partner of the festival Kendal Calling in Cumbria (27 to 29 July).
Each morning at the 18,000 attendee festival, lucky revellers will open their tents to be surprised with a bag of Levi Roots soft drinks.
Over 9000 samples of fizzy Caribbean Crush and Mango & Pineapple 500ml bottles will be left in biodegradable carrier bags outside the entrance to any tents that are in Levi Roots brand colours; red, yellow or green.
The activity is part of a major campaign for Levi Roots soft drinks this summer that includes festival sponsorship and a nationwide sampling programme. Levi Roots soft drinks have already been exposed and sampled to up to 45,000 festival goers as the official soft drinks sponsor of Parklife and Osfest in June. Thousands of samples of the Levi Roots range of unique fruit flavoured soft drinks will also be given out at a host of outdoor events across the country throughout the summer and stocked in the Levi Roots roadshow van offering the Caribbean cuisine featured in Levi’s TV programme and cookery books.
The summer music festival campaign supports the brand’s strap line; ‘put some music in your glass’, which recognises the ‘Reggae Reggae’ entrepreneur’s own love for music.