Kraft Foods is bringing together its many years’ experience of working with small businesses to offer retailers advice on driving sales, though its brand new trade website, www.deliciousdisplay.co.uk.
The new website, which launches this month, will bring together Kraft Foods’ knowledge and business links in one easily accessible place, for the benefit of all independent retailers. It will be a place for independent store owners to obtain category merchandising advice, including tips on running their business efficiently, and advice on increasing sales through maximising display and marketing to shoppers. The site will also be a source of all the latest industry news relevant to retailers’ businesses.
As an added incentive to visit the site, Kraft Foods is offering one lucky retailer the chance to win £500 to invest in their business. All retailers who sign up to the website before 30 November will be entered in to the prize draw, with one winner being chosen after this date to win the cash injection for their store.
Dave Pogson, UK Sales Director at Kraft Foods, comments: “We are justifiably proud of the relationships that we hold with independent retailers. The launch of the Delicious Display trade website is a positive and exciting development as it affords us the opportunity to develop a continuous dialogue with the customer in a way, and at a time, that suits them.”
