Nestlé Rowntree is about to expand its confectionery range with the launch of Kitkat Senses, designed with young women in mind.
The chocolate wafer biscuit bar has a hazelnut praline centre and has been developed to offer females a special ‘me-time’ treat with just 165 calories.
The 31g bar retails at 45p and there’s a five-pack retailing at £1.39.
Product will be available from 10 March and a £9m support package breaks on 7 April with five-week national TV advertising campaign.
by Andrew Skingley
