Pernod Ricard UK has announced a major deal with ITV for its leading Australian wine brand, Jacob’s Creek, as the new sponsor of The Jonathan Ross Show.
Launching this Saturday (18 August), the fully integrated sponsorship package – including broadcast, online and mobile – will feature throughout the 2012/2013 series of the popular entertainment show.
The sponsorship provides the perfect platform to bring to life the brand’s ‘True Character’ philosophy as Jonathan Ross will host top characters and music performances from the biggest bands and solo artists around. The programme presents a powerful opportunity to engage with the Jacob’s Creek target audience – the last series of The Jonathan Ross Show on ITV1 averaged 3.4 million viewers, peaking on 4th February 2012 when 4.9 million viewers tuned in to watch Jonathan Ross interview David Beckham.
Jacob’s Creek has created a series of idents that will feature at the start and end of the programme and between the adverts; these idents will bring to life the brand platform in a witty and entertaining way.
The sponsorship package was negotiated by Vizeum and the idents created by Havas Worldwide.