New Richmond Profile is available across the UK from mid-June. These ‘compact’ cigarettes are designed for the modern, busy consumer and they offer the same high quality and value for money for which Richmond is renowned. ‘Compact’ cigarettes are king size in length but have a smaller diameter and are therefore offered at a lower recommended retail price of £6.50 for 20.
Amy Kiss, head of consumer marketing at Imperial Tobacco, said: “Since January this year, sales of ‘compact’ sized cigarettes have tripled and they provide tobacco shoppers with an alternative to king size cigarettes. Growing numbers of retailers across the UK are recognising the evolving trends within the category resulting in more extensive ranges containing differing brands and cigarette sizes.”