Kimberley-Clark is set to make changing time more convenient with the launch of an innovative new dry wipe product, Huggies Cotton Soft Sheets.
The unique sheets are being introduced to offer parents an alternative to fiddly and fluffy cotton wool for everyday gentle cleaning care.
Huggies Cotton Soft Sheets help make changing time less messy thanks to better hand coverage than other cotton wool products, with research showing 88% of mums find the increased surface area of the sheets achieves an easier cleaning result.
Created with coform technology, made from natural fibres, the dry wipes have no added chemicals or additives and are suitable for even the most delicate skin. Offering a handy alternative to cotton wool and water; currently recommended by midwives.
The versatile product can also be used as a wet wipe, with parents able to utilise Huggies Cotton Soft Sheets in conjunction with water, cream or any desired solution to take care of all baby’s cleaning needs.
Huggies Brand Manager, Taryn Weeks, says: “Launching Huggies Cotton Soft Sheets was a natural next step for the Huggies brand. There was a real need to develop a product for mums who would choose cotton wool and water for its gentleness, but would prefer a more practical and convenient product. The result is a gentle product that gives parents the versatility of using it dry or wet, with better hand coverage leaving fewer bits behind than other cotton wool products.
“The cotton-sheets are a great accompaniment to our range, Huggies wipes continue to perform well and with this addition we are confident they will drive incremental sales especially with parents who are new to the category.”
Huggies Cotton Soft Sheets are available in packs of 60 sheets with an easy dispensing pop-up function for everyday family use at home or on the move.
