HEINEKEN has unveiled an exciting new on-pack promotion to help retailers drive their beer sales and capitalise on the biggest event this summer, The Olympics. The promotion offers shoppers the chance to win exclusive VIP tickets to the BOA’s official Team GB Olympics and Paralympics GB team celebration on 10 September. The promotion will feature on 4 and 12 bottle packs of Heineken 330ml while stocks last, until the promotion closes on August 20.
HEINEKEN is the official lager supplier and tier three sponsor of the London 2012 Olympics and Paralympic Games and the company also enjoys sponsorship and venue supply rights associated with the British Olympic Association, Team GB, the British Paralympics Association and the Paralympics GB team. The promotion offers shoppers the chance to win 10 pairs of VIP celebration tickets and 100 pairs of standard tickets to the BOA Celebration party, along with runners-up prizes of LED HD ready 40” TVs and android tablets.
To enter, shoppers simply tap in the last four digits of the barcode from the promotional Heineken 330ml pack at www.Heineken.com. Entrants will go into a daily free prize draw for a chance to win with the promotion. To further amplify the promotion with shoppers, Heineken is offering retailers a range of POS for all shopper touch points including posters, stickers, shelf barkers, wobblers, floor media, aisle fins, free standing display units as well as pallet wrappers and depot fins for wholesalers.