Californian wine brand, Gallo Family Vineyards, has partnered with model, actress and singer, Holly Valance to raise awareness of its newly launched Moscato wine.
Channeling old Hollywood glamour, the campaign features Holly Valance styled in a glamorous yellow and peach coloured gown and an exclusively designed ‘Gallo Moscato’ necklace. As the ‘face’ of Gallo Family Vineyards Moscato, Holly will be encouraging women in the UK to channel their inner ‘Hollywood’ this summer, by sampling this emerging grape variety which has seen so much success in the US market.
The photoshoot is part of an integrated marketing campaign encompassing PR, advertising and sampling, which will run throughout the summer to ensure the new wine reaches the target consumer base of British women.
A lusciously sweet and refreshing white wine, with an ABV of 8.5%, Gallo Family Vineyards Moscato has been created exclusively for consumers searching for an alternative style of white wine. This fruity Moscato has tropical flavours of pineapple and peach that are complemented by hints of orange blossom and honey, giving it a fruity yet refreshing finish.
Gallo Family Vineyards Moscato is available priced £6.79 from UK retailers including Asda, Sainsbury’s, Ocado and Morrisons.