Speciality foods experts Bespoke Foods has won the exclusive UK distribution rights for French’s – Reckitt Benckiser’s world leading mustard brand.
Under the terms of the agreement, Bespoke has replaced the previous distributor for French’s in the UK market. The company also intends to leverage its relationships with the multiples, 800 independent food retailers and the hospitality industry to extend availability of the product.
Over 125 million bottles of French’s are sold around the globe every year, and the brand has over 30% market share in North America alone.
Reckitt Benckiser has awarded the management of this high-profile brand in the UK to Bespoke, in recognition of the company’s previous success in launching, marketing and distributing Reckitt Benckiser’s Frank’s RedHot sauce brand in the UK.
Source: Bespoke Foods
