Sweet-toothed thrill seekers need look no further than the biscuit aisle of their local supermarket or C-store this summer – as Northern Foods rolls out a stunning Alton Towers Resort on-pack promotion across a number of its key biscuit brands.
Encompassing a range of Fox’s family and kids favourites, including the much loved Rocky brand, Fox’s Mini Party Rings, Fox’s Crunch Creams and Fox’s Favourites assortments, the offer is the first on-pack promotion undertaken by Fox’s Biscuits and is set to be a huge hit – as nearly 30 million biscuit packs will carry ‘two for one’ instantly redeemable Alton Towers Resort entry vouchers.
Running until the end of August, the promotion offers consumers outstanding value for money. With the vouchers, one full paying adult is entitled to bring in another adult or a child completely free of charge; thus saving £39 or £30 respectively.
In addition, rollercoaster riders will be in for a treat or two when leaving the park as Fox’s will be handing out up to one million free biscuit packs, including Mini Party Rings, and giving away special ‘25p off next purchase’ vouchers for its new flagship ‘everyday indulgence’ range, Ambers.
And the good news just keeps on coming. As well as carrying the two for one vouchers on both Rocky six and nine pack variants, the iconic biscuit bar brand is enticing consumers with an additional ‘instant win’ competition on its nine pack offering.
On-pack entry codes need to be inputted at www.rockybiscuit.co.uk/win where thousands of prizes, including 100 branded FlipTM Video Cameras, and three VIP Alton Towers Resort weekend breaks, are up for grabs.
Commenting on the promotion, Jeremy Dunn, Marketing Manager for ‘On The Go Snacking’ at Fox’s Biscuits said: “We’re delighted to have secured this promotional opportunity with one of the UK’s leading theme parks. Keeping the kids entertained over the summer months can be a tricky task for parents – this partnership makes a fun-packed day out infinitely more affordable.
The additional instant win Rocky promotion should prove hugely popular too as the entry mechanic is so simple and fun. On top of that we’ll be giving away up to a million free biscuit packs to thrill seekers to keep hunger at bay after a tiring day on the rides. We’re expecting news of the promotion to spread like wild fire so all I’d say to retailers is make sure you’re stocked up on the eye-catching limited time period packs!.”
Source: Fox’s Biscuits
