Ferrero is launching a new television advertising campaign for its boxed chocolate range, supporting both Ferrero Rocher and Ferrero Collection. This investment in television advertising is part of an overall marketing investment of £6m by Ferrero in the run up to Christmas.
The 30 second film for Ferrero Rocher will launch on 6 November, during ITV1’s flagship programme, Downton Abbey. For the first time ever, a second standalone 30 second advertisement for Ferrero Collection will launch on 21 November. The two adverts will run across the UK until Christmas.
The new Ferrero Rocher creative emphasises the trend of sharing special moments with friends and family at home, and demonstrates the role that Ferrero Rocher can play during such occasions.
Jason Sutherland, Ferrero UK Sales Director, said: “Picking up on changing consumer behaviour, our new Ferrero Rocher creative comes at a time when more and more people are choosing to spend nights in with friends and family, rather than having a meal out or going to the cinema, as it offers a cost effective and enjoyable alternative.
“As the UK’s No.1 Gifting Brand , and having established itself as a quality brand ideal for enjoying with loved ones, Ferrero Rocher is perfectly poised to capitalise on this special sharing opportunity.”
The new Ferrero Collection creative dramatises a gifting moment, showcasing the brand with its stylish selection of three carefully chosen flavours. The new standalone creative for Ferrero Collection will further strengthen the brand’s position in Premium Gifting.
Source: Ferrero Rocher
