Surf, the laundry brand from Unilever UK, has expanded its Essential Oils range with the launch of a fresh new variant. Surf with the Freshness of 5 Herbal Extracts combines lavender, eucalyptus, tea tree oil, pine and mint to help remove bad odours and give clothes a gorgeous fresh scent. The launch is being supported as part of a multi-million pound marketing investment in Surf for 2012.
Available now, Surf with the Freshness of 5 Herbal Extracts appeals to the growing segment of laundry consumers who are looking for laundry detergents that go beyond day-to-day cleaning, by effectively ridding clothes of malodour.
The packaging is visually appealing with a white background and herbal trail to offer a unique look and stand-out on shelf.
The launch follows the recent re-launch of Surf’s core range of products, which saw innovative technology being used to offer consumers products with improved fragrance that lasts even longer – including a 17% increase in fragrance in its capsules.