Feel Good Drinks has partnered with a giant furry peanut, otherwise known as The Lorax, in a new on pack promotion for its range of healthy fruit juices for kids.
The Lorax is brought to you by Universal Pictures and Illumination Entertainment (creators of Despicable Me!) and it plants itself in cinemas on 27 July 2012. The imaginative world of Dr. Seuss comes to life like never before in this visually spectacular family adventure.
Feel Good Kids fruity juices are available in Orange, Pineapple & Banana and Blackcurrant, Apple & Grape blends, and offer children 1 of their 5 a day. Like all Feel Good drinks, they are made from 100% natural ingredients and contain no added sugar or artificial nasties!
The Feel Good Kids 4 packs have been taken over by the Lorax and his furry friends; they’ve even created a spot the difference puzzle for kids to enjoy. Supported by a Lorax themed website with online activity sheets and videos, the eco-friendly star prize is a tree house family holiday in France!
Feel Good Drinks’ marketing director Steve Cooper said: “As soon as we heard about this fun, colourful film with a strong environmental message we knew that it was a good match for our drinks. Feeling good and doing good are equally important to us, and what better way to get the eco-friendly message across to a young audience than with a tiny, furry, grumpy, orange spokesperson to help you out?”