Eristoff, the vodka from the land of the wolf, is launching a new 35cl format of Eristoff vodka. Available from August and exclusive to the convenience channel, this is the second fractional size from Eristoff, with 50cl already available, and will benefit the category, ensuring there is an entry price suitable for any consumer.
With an MRRP of £7.49, retailers will be able to pick up a six pack of Eristoff’s first convenience targeted 35cl format at local wholesalers and cash and carries. The launch of the new 35cl format is sure to stand out to Eristoff’s target audience of 18 to 24 year old males, who identify with the brand more that its Vodka counterparts.
The vodka category is performing strongly in the off-trade and is currently growing at 8.5%, with Eristoff vodka growing at +58% in the convenience sector. It’s clear that momentum for the brand is continuing following its success as the fastest new brand launch and 2nd largest branded vodka in the on-trade. As the popularity of Eristoff and fractional sizes grows in the off-trade, we’d recommend that retailers stock both sizes of Eristoff vodka alongside the wider Eristoff range, as we’re confident the brand will see a halo effect from the new format 35cl Eristoff vodka launch.”
Eristoff is available in three varieties – Eristoff vodka 70cl, Eristoff Black 70cl and Eristoff Gold 70cl.