Dove, the leading skin care brand from Unilever UK, is launching a premium range of body washes to its successful shower portfolio.
Available in June, the Dove Crème Mousse Body Wash range will launch with two variants – Dove Crème Mousse Deeply Nourishing Body Wash and Dove Crème Mousse Brightening Body Wash – and will be supported across in-store, Digital and PR platforms.
The Dove Crème Mousse Body Wash range uses unique NutriumMoisture™ technology to help restore skin’s softness and smoothness. Designed to nourish, replenish and prevent skin from drying out, the deep care formula addresses lipid loss and dry skin which can be caused by regular shower gels. It contains skin natural lipids to leave skin with deep-down nourishment.
Alison Fisher, Dove Skin brand manager at Unilever UK, said: “The skin cleansing market is worth £672m and is continuing to grow at 2.1% year-on-year. Latest SIG data MAT 14 April 2012 With the strap line ‘So beautiful you have to try it’, the launch will focus on the sensorial benefits of the range.”
The premium design of the Dove Crème Mousse Body Wash range showcases the sensorial aspects of the product offering, which will work to improve shelf perception. The packs are oyster white for both variants and the caps have different coloured thump grips for better differentiation of the products from the core range.
The Dove Crème Mousse Body Wash range will replace Dove Visible Care Body Wash within the core Dove shower portfolio.