Mama, Papa and the rest of the Dolmio family communicate the unique selling points of the new and improved range within a 30 second advertising creative: the new Dolmio bolognese sauces offer the first ever ‘kitchen cupboard’ ingredients recipes and its great authentic home made taste.
Containing only ‘100% good honest ingredients’ that can be found in any kitchen cupboard, each recipe contains three times more tomato chunks than before and ten juicy tomatoes in each jar.
Suzanne McFarlin from Dolmio explains: “The new TV advertising will communicate the benefits of the Dolmio Best Ever Bolognese range to our core audience of busy mums.
“Dolmio is the UK’s number one Italian wet cooking sauce brand with 41.9% share of the £276m Italian wet cooking sauces market and is simply not to be ignored.
“I advise retailers to stock up now with the new range to maximise the benefits of the national TV advertising campaign.”