Crosta & Mollica, suppliers of ‘really Italian’ authentic regional breads, has just extended their innovative product lines into the biscuit category with the launch of Torcetti – an everyday premium range of crunchy sweet Italian biscuits made with butter.
Baked in the Italian region of Piemonte, the biscuits originated from bakeries making breadsticks which were enriched with butter, looped and then sprinkled with sugar before baking. Each box, which includes a Classic range and Cocoa range, contains six biscuits elegantly packaged to enhance on-shelf visibility and presence.
The launch coincides with the re-branding of Crosta & Mollica’s visual identity to include strong bold iconic packaging for enhanced on-shelf visibility and a newly created website to bring to life classic modern Italy.
“Crosta & Mollica is all about the real discovery of ‘really Italian’ bakery products – the bakers, the process, the adding, the blending, the passion and the rituals explains Crosta & Mollica director, James Orr. All of our products are carefully sourced from authentic Italian bakers throughout Italy who each bring their very own distinctive approach and baking style to give us a taste of the real regional Italia.”
“The premium biscuit category continues to attract innovation as demand for authentic sweet treats grows. Our quality range of ‘discovery products’ brings to life our commitment of baking great tasting sweet and savoury products whilst providing the consumer with a product that is true to its Italian roots.”