Country Life, Dairy Crest’s butter brand, is launching a Spreadable 750g pack, available nationwide from July 2012.
Country Life, the only major British butter brand, is rolling out the larger SKU in response to consumer demand for a larger longer-lasting pack for family use.
This latest addition, will add to the Country Life portfolio, which includes Country Life block, salted and unsalted, Country Life Spreadable and Country Life Lighter Spreadable. Country Life Spreadable is growing ahead of the market at 25.3% value.
This June, Country Life sponsored Open Farm Sunday, a national event organised by LEAF (Linking Environment and Farming) offering the public an opportunity to discover first-hand what it means to be a farmer. A Country Life limited edition Great British butter pack, adorned with a full colour Union Jack, was also released in May, and is available nationwide until August.
The Butter and Spreads category is currently worth almost £1.3bn, growing at 10.1% in value. Spreadable is the largest segment in the category and is worth £353m, growing at 10.3%. Country Life (excluding milk) is worth £70.2, growing 7.9% year-on-year.