The Coke Zone programme will be supported by a £5m integrated marketing campaign, including extensive in-store displays as well as TV, print and internet advertising beginning on 1 March 2008.
Consumers can participate in Coke Zone by setting up a free account at www.coca-cola.co.uk. Each 500ml or 2 litre pack of Coca-Cola, diet-Coke or Coke Zero will contain a unique code which can be entered via the website, text or WAP, and points accumulated to be redeemed or collected for rewards.
An extensive choice of rewards are available at varying cost points from the key consumer passion points of Travel, Entertainment, Fashion, Music, Sports and Gaming. There is also the opportunity for participating consumers to enter into ‘chance to win’ prize draws.
Steve Fry, Head of Teen Brands, Marketing for Coca-Cola Enterprises comments:
“Coca-Cola has a reputation for innovative and rewarding on-pack promotions which receive great response rates from consumers. Coke Zone aims to extend the rewards offerings all year round which we are sure will be another motivating incentive to drive purchase. For retailers, this should add more significant incremental volume to the soft drinks category.”
For all stockist enquiries call 08457 227222.
