Dairy Crest is pleased to announce that the UK’s biggest dairy spread brand, Clover, has reached over £100m in value terms on an MAT basis for the first time. Demonstrating excellent performance, Clover has delivered both value and volume sales growth year on year, with 12.8% value growth and an 8.8% volume growth on a 52 week MAT basis. The brand, which has been going from strength to strength, has seen Clover Lighter leading growth within the light Butters and Spreads market.
Clover has a long and successful history. Launched in 1983 the brand was the first dairy spread to boast the authentic taste of butter whilst also spreading straight from the fridge. The 1990s saw the introduction of a range of competitor brands in what became a very crowded marketplace, but Clover continued to lead the sector. Clover Lighter was launched to respond to health trends and is now worth £17.7m alone. Earlier this year, Clover Block was launched to attract those seeking a healthier alternative to block butter.
Jeremy Coles, head of marketing for Butters and Spreads, Dairy Crest, said: “We are exceptionally pleased that annual Clover sales have reached £100m. Clover is Britain’s favourite dairy spread and we will build upon this success. As brand leader, we are continually challenging ourselves to further meet the needs of our consumers. Clover buyers show strong loyalty to the brand and our recent innovations have been very well received, whilst holding their own against some strong competition. We look forward to further brand growth as a result of this year’s investment.”