Checkpoint Systems, one of the world’s leading retail security and merchandise availability specialists, has created an innovative solution to allow wine bottles, some costing up to £100,000 to be securely open-displayed on a shelf without damaging the bottle’s appearance.
The Hedonism Wines team in Mayfair, London, UK, asked Checkpoint to create a special wrap designed to set off an alarm whenever a bottle is taken past a security antenna. Unlike most wine wrap tags available in supermarkets, the security device from Alpha, a Checkpoint brand, does not conceal the top of the bottle, allowing customers to inspect the cork. Most innovatively, the Alpha Steel Grip Bottle Wrap contains a rubber insert which prevents accidental damage to the bottle’s foil – saving the shop thousands of pounds in replacements.
The Hedonism Wines team stated: “We sell bottles whose labels were designed by Picasso and Chagal, so you can imagine how important merchandise aesthetics and appearance are to us. This meant the solution had to be perfect. We invested a lot of time working with Checkpoint on the design and several types of rubber were tested until we finally arrived at the perfect solution for a bottle of wine that sometimes costs as much as a house.”
50,000 customised wraps were manufactured, each bearing Hedonism’s logo and colours. Seven months after delivery, the shop has not seen a single theft.
Per Levin, President & Chief Sales Officer for Checkpoint’s Shrink Management & Merchandise Visibility Solutions business said; “The aim was to create an innovative solution which was worthy of the premium merchandise Hedonism Wines offers. Retailers need new solutions to deter theft and ensure the merchandise is available for open display to enhance the shopping experience. It is even more critical at luxury stores where most of the merchandise requires a discreet but effective solution.”
Source: Checkpoint Systems