The UK’s number one lunchbox juice Capri-Sun, is set to kick off the New Year in real style with the launch of its debut on-pouch promotion, in association with one of the world’s leading headphone manufacturers Skull Candy.
The Skull Candy Headsets promotion will run on 330ml pouches of Capri-Sun across all flavours; Orange, Orange & Tropical and Apple & Blackcurrant from the 1st January to 31st March 2010. Entrants will have the chance to win one of ten pairs of highly coveted Skull Candy headphones and 5000 lnk’d earphones.
To enter the instant win promotion, consumers simply enter the special code on promotional packs via text message. A reply text will then be sent back immediately to confirm whether they have won, and how to claim .
Capri-Sun 330ml is a key format for consumers in particular teens and young adults who are looking for on-the-go refreshment with the range showing impressive all round value (+44.1%) and volume (+45.4%) growth in the last year. This in turn is helping to drive the annual +4.4% value growth in overall immediate consumption juice drinks .
Caroline Philiponnet-Bethell, Brand Marketing Controller at Coca-Cola Enterprises comments: “We’re very excited to be launching our first ever on-pouch instant win promotion this January for Capri-Sun 330ml.
“The Skull Candy brand is extremely popular with teens and young adults – a core consumer target for the Capri-Sun brand, which makes up over half of all Capri-Sun consumers.
“Capri-Sun has had a fantastic year in 2009, we increased consumer awareness by +40% and grew the brand by +7.5% to £81m through a highly successful TV advertising campaign and fun packaging revamp.
“‘Win Skull Candy Headsets Instantly’ will appear across 3.7 million pouches of 330ml. The size and scale of the campaign means that we will get our message across to even more of our core consumers. The promotion is the perfect start to an exciting year for the brand.”
Source: Coca-Cola
