Brace’s Bakery has launched a Half and Half thick loaf which combines 400g of the bakery’s best selling thick sliced white bread with 400g of wholemeal.
The loaf will be available exclusively at Morrisons’ stores nationwide, from May 14th, retailing at £1.39 and with resealable packaging opening at both ends for ease of access.
While parents traditionally prefer wholemeal bread and encourage their children to eat it, this combination of both white and wholemeal is yet another innovative launch from the family-run bakery and provides the perfect family-friendly option. It is predicted that the new loaf will also minimise food wastage where parents have previously bought both 800g white and 800g wholemeal to cater for the family’s varying preferences.
Ian Cummings, Buyer – Plant Bakery at Morrisons, said: “This is a great concept and one that we think our customers will love. In a competitive environment we hope that this launch will excite customers and deliver something new to the bread fixture.”