Bertolli, the number one olive-based spread from Unilever UK, is driving value into the £1.2bn Butters and Spreads category with the launch of a new product – Bertolli Gold.
Available for retailers to purchase from 3 September, Bertolli Gold combines the rich taste of butter with the natural goodness of Bertolli’s finest Mediterranean olive oil. Reflecting the Mediterranean tradition of naturally good food and a healthy balanced diet, Bertolli Gold provides the consumer with a healthy yet tasty product boasting 40% less saturated fat than spreadable butter.
Kieran Danaher, brand manager for Bertolli at Unilever UK said: “The new Bertolli Gold taps into the current trend for products that offer a quality taste combined with health credentials.
“Bertolli is currently worth £49m and is in 10% positive growth. Bertolli Gold is bringing value into the Butters and Spreads category by providing a premium olive oil offering which encourages consumers to trade up.”
Available in a 400g tub, the product is packaged in a luxury transparent tub for a premium feel which offers stand out on shelf.
The launch of Bertolli Gold will be supported by a £2.5m marketing spend featuring TV, print, digital and sampling. The TV advert will launch in October.
The RRP of Bertolli Gold is: £2.40 and it is available in cases of 16.