Kraft Foods is launching Belvita Breakfast – a biscuit that looks set to revolutionise the biscuit category.
Belvita Breakfast are delicious biscuits specially designed for breakfast. Made with wholegrain they are rich in cereals, contain vitamins and are a source of fibre.
An individually wrapped pack of 4 biscuits, enjoyed as part of a balanced breakfast, regularly releases carbohydrates over 4 hours to keep you going all morning.
The product has already seen huge success in Europe where it revolutionised the category, creating a whole new breakfast biscuit segment in markets such as France.
Jos McNulty, director of biscuits at Kraft Foods UK and Ireland, said: “Belvita Breakfast are delicious, crunchy biscuits specially designed for breakfast – perfect for those busy mornings”.
“This is a completely new concept designed to revolutionise the biscuit category. With our track record of successful launches of Oreo and Mikado, we are very excited about this next groundbreaking innovation.
“Belvita Breakfast is an exciting opportunity for retailers to take the biscuit category into the next decade.”
In the UK, two SKUs will be available: a 300g box containing six individually wrapped packs of four biscuits (available in Milk & Cereals and Fruit & Fibre variants), and a 50g pack containing one individually wrapped pack of four biscuits for on the go purchase (available in the Milk & Cereals variant).
Source: Kraft
Dear Sir/Madam
I have purchased and thoroughly enjoyed your new range of breakfast biscuits, as have some of my friends and family, but unfortunately I can’t seem to get them since. I have tried several Tesco outlets along with other stores and they are no longer in stock. Can you please tell me where i might purchase them or is there a reason why they can’t be purchased any more. I am very disappointed as they were a brilliant alternative too breakfast. looking forward to hearing from you.
Many thanks,
Siobhán (Irealand)
Hi, I would be pleased if you were able to let me know if the belvita breakfast biscuits contain lactose. Have seen this product on tv and have a dairy intollerance but was hoping to be able to buy some, can you let me know. thanks
Woman on the advert gets on my wick can’t stand her puts me right off the product
Much too sweet!
My only complaint about these yummy biscuits is that they break so easy, many a time I get them home and some of the packs are broken.
I do really enjoy these biscuits, your not over faced with a huge breakfast. I enjoy the fruit n fibre more than milk and cereal, when I buy them I buy 2 or 3 boxes of each and mix them up. As I have said my concern is how easy they break. I have yet to find a 50grm biscuit, not seen them in my supermarkets yet??????
Thank You
Can anyone tell me if these biscuits are suitable for vegeterians?
Thanks!!!!
I tried the new variety today (on offer in Morrisons) they, like the fruit and fibre and cereal and milk varieties, are very nice but with a cup of tea and an orange only kept me going for 2 hours before I felt hungry again.