Anchor Butter, from Arla Foods, has announced its launching a new outdoor print advertising campaign from the 25 July to coincide with the brands latest birthday TV returning to air. The outdoor advertising comes in three creative’s, each showing Anchor celebrating 125 years of butter occasions; the perfect teatime, hearty lunches and proper breakfasts.
The outdoor advertising has a retro look and feel reminiscent of billboard adverts found in the early 1900’s. The three creative’s communicate the brands impressive butter heritage whilst also appealing to consumers of all ages. The teatime creative shows a stack of buttered crumpets adorned with birthday candles with the tagline ‘Celebrating 125 years of perfect teatimes’. The hearty lunches advert shows buttered sandwiches shaped as a birthday cake decorated in candles to celebrate hearty launches, while the third creative follows the same theme using buttered toast as a birthday cake covered in candles, celebrating 125 years of proper breakfasts.
The latest print advertising will run up and down the country in high traffic consumer areas generating further awareness for the butter brand. The outdoor advertising campaign will further support Anchor’s 125th Birthday advert which will be back on the nation’s small screens from 25th July for a four week period. The 40” creative sees the Anchor cows from the 2010 ‘Made by Cows’ advert getting ready for Anchor’s 125th birthday party in a barn next to the Anchor dairy.
Louise Turnbull, Anchor Butter brand manager, said: “This year is a big year for Anchor and we are celebrating in many ways. We have a consumer 125th Birthday on-pack promotion offering consumers the chance to win 125 prizes every day for 125 days, nostalgic outdoor advertising and fun TV advertising.
“We feel Anchor’s heritage is worth celebrating and this really comes across in the new outdoor advertising, as well as the TV advertising launched earlier this year. As the third largest BSM brand, retailers can be sure that we will also be supporting our birthday activity with in-store POS. We’d recommend that retailers stock up on the full Anchor butter range to make the most of the heightened consumer awareness generated by Anchor’s latest outdoor print and TV campaigns.”
