Alpen bars will sponsor Grey’s Anatomy, the hit US TV show on LIVING, from 21st January 2010. Sponsorship of the hotly anticipated Cougar Town, starring Courtney Cox, and Private Practice, a Grey’s Anatomy spin-off, will follow later in the year.
The idents for Grey’s Anatomy continue the theme of the recent advertising campaign which focus strongly on the alpine heritage of the brand and are tongue in cheek in tone.
The Grey’s Anatomy sponsorship is part of a significant ATL media spend for the Alpen brand in 2010 which includes National TV and print activity.
Source: Weetabix
