Hancocks launches high margin roll packs

Varieties include Cherry Drops, Mint Humbugs, Chocolate Limes, Fruit Drops and Liquorice Bon Bons.

“This great value range of roll packs has a retail price of just 25p, which compares to current branded equivalents at 41p. It offers the consumer a better value choice and the retailer a margin in excess of 40%, when branded options would offer a maximum of 25%, coupled with a range that is not available everywhere – such is the need for independent retailers to offer something a little bit different in order to compete” says Hancocks purchasing director Richard Brittle.

Complimenting the recently launched Solen range of countlines, the Oatfield range of roll packs is positioned to allow independent retailers to offer a point of difference and great value to their ever demanding customers.

“We would always advise retailers to stock a core range of main branded items, but beyond that they MUST take the blinkers off in order to maximise their success. Lesser known brands provide equivalent quality whilst offering much greater value and profitability to the market, which has to be good news” concludes Brittle.