Extended summer TV campaign for go ahead! range

Tuesday, 27 May 2008
Retailers across the UK are set to see an increase in sales for the go ahead! range due to an extended summer TV campaign.

go ahead ad
To drive sales, United Biscuits UK (UBUK), a leading manufacturer of biscuits and bagged snacks, is supporting the brand with a £1.2m spend.

New TV commercial

Running from 2 June to 22 August, the advert will focus on the go ahead! Yoghurt Breaks range. The creative involves a hungry woman passing an ice cream stall when a distinctive puppet representing her hunger comes out of her jacket and does everything it can to tempt her to eat the ice cream.

The woman ignores the monster and proceeds to have a fruity go ahead! Yoghurt Break instead, satisfying the ‘Hunger Monster’. The advert finishes with tagline ‘go ahead! Good thinking’.

29% sales growth

Nick Stuart, commercial manager, UBUK, commented: “This new go ahead! campaign is further evidence that we continue to support retailers and develop sales by introducing striking and memorable advertising campaigns.

“The launch of this campaign will ensure that the go ahead! brand remains the UK’s leading healthier snack, relevant to its target audience and will drive sales. In the last year, these have grown by 29%, making it the must-stock healthier snacking range.”

30p Money Off Coupons

In conjunction with the advertising campaign, UBUK is offering consumers the opportunity to download a 30p money-off coupon from www.goahead.co.uk to help stimulate trial of the product.
Comments (21)add comment
 1 2 3 > 

Lyndsay said:

0
My girlfrend wants a...
My girlfrend wants a rumble toy from the 'go ahaed' ads. Really need to get my hands on one.
 
August 29, 2008
Votes: +0

Mike said:

0
My wife wants 'Rumbl...
My wife wants 'Rumble' the hunger monster! Where can I buy one?
 
August 28, 2008
Votes: +0

picklesandwich said:

0
Me want a 'Rumble' H...
Me want a 'Rumble' Hunger monster, please pleas please make one soon, I am desperate!!!!
 
August 21, 2008
Votes: +0

Jackie said:

0
Can you let me know ...
Can you let me know when your planning to market the Hunger Monster, he's so cute, I want one!! Lol.
 
August 19, 2008
Votes: +0

Madeleine said:

0
Hey me again, any ne...
Hey me again, any news on how i can get Rumble from the goahead ad? x x
 
August 13, 2008
Votes: +0

c quinn said:

0
Please mail me when ...
Please mail me when the hunger puppet is available
 
August 11, 2008
Votes: +0

popfrog said:

0
i need a hunger mons...
i need a hunger monster, it must be worth making them, they did it with flat eric and the comons!
 
August 11, 2008
Votes: +0

Nikki said:

0
Hi, Really want ...
Hi,

Really want a hunger monster, how can I get one? please notify if they are available.
 
August 11, 2008
Votes: +0

lizzie said:

0
hi i have to get one...
hi i have to get one of the monster toys lol i am relaly random but i love it plz tell me where i can get hold of one plz lizzie xx
 
August 06, 2008
Votes: +0

Laura said:

0
I would love a puppe...
I would love a puppet too - please notify if they make them!!
 
July 22, 2008
Votes: +0
 1 2 3 > 

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