Extended summer TV campaign for go ahead! range

To drive sales, United Biscuits UK (UBUK), a leading manufacturer of biscuits and bagged snacks, is supporting the brand with a £1.2m spend.

New TV commercial

Running from 2 June to 22 August, the advert will focus on the go ahead! Yoghurt Breaks range. The creative involves a hungry woman passing an ice cream stall when a distinctive puppet representing her hunger comes out of her jacket and does everything it can to tempt her to eat the ice cream.

The woman ignores the monster and proceeds to have a fruity go ahead! Yoghurt Break instead, satisfying the ‘Hunger Monster’. The advert finishes with tagline ‘go ahead! Good thinking’.

29% sales growth

Nick Stuart, commercial manager, UBUK, commented: “This new go ahead! campaign is further evidence that we continue to support retailers and develop sales by introducing striking and memorable advertising campaigns.

“The launch of this campaign will ensure that the go ahead! brand remains the UK’s leading healthier snack, relevant to its target audience and will drive sales. In the last year, these have grown by 29%, making it the must-stock healthier snacking range.”

30p Money Off Coupons

In conjunction with the advertising campaign, UBUK is offering consumers the opportunity to download a 30p money-off coupon from www.goahead.co.uk to help stimulate trial of the product.