Food Doctor relaunches women’s bread

At the same time, The Food Doctor has partnered with BDF Newlife, the charity dedicated to countering birth defects and improving the chances of babies being born healthy.

An active campaigner for the mandatory fortification of bread with Folic Acid, BDF Newlife believes it will help reduce the estimated 700–900 pregnancies per annum affected by neural tube defects, such as spina bifida.

Sheila Brown, chief executive and co-founder of BDF Newlife, said: "The fortification of Folic Acid will make a significant difference in reducing the number of birth defects, as was seen in the US and Canada.

"Until fortification occurs, following up on Government advice, The Food Doctor has now set the agenda by launching Bread For Women and we hope that this is the start of similar products giving women the clear opportunity to act to prevent conditions, such as spina bifida."

The Food Doctor claims its Bread For Women provides a convenient way of supplementing essential daily vitamins and minerals, including calcium, iron, selenium, vitamin E, vitamin B complex in two slices as well as 100% RDA of folic acid.

These nutrients are commonly recognised as necessary to ward off the incidence of osteoporosis later in life; anaemia; to raise immunity; and improve hormonal health.

Bread For Women (RRP £1.19) is available in Waitrose, Asda, Budgens and Booths.