McVitie’s Yumbles organic biscuits to launch in Daily Mail |
| Friday, 11 April 2008 | |
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United Biscuits UK (UBUK), a leading manufacturer of biscuits and bagged snacks, is supporting the launch of its new McVitie’s Yumbles range with £500,000 worth of marketing support to drive sales for retailers.  UBUK is partnering with The Daily Mail to offer its readers the chance to sample the McVitie’s Yumbles range on Thursday 1 May.
With additional advertising presence on www.dailymail.co.uk and an advert being aired across a number of mainstream radio stations, the organic treat will generate consumer demand in retail outlets across the UK. The McVitie’s Yumbles range is UBUK’s first dedicated range of organic biscuits. The biscuits range, made from the highest quality organic ingredients, comes in four variants that have a MRRP of £1.29. • Sultana & Hazelnut Crumblies • Choc Chip Crumblies • Oat Nibbles • Wheat Nibbles Nick Stuart, commercial manager, UBUK, comments: “The UK’s love affair with organic products shows no signs of slowing and the new range is addressing the needs of consumers that want an organic biscuit with a great taste and a yummy texture. “The integrated marketing campaign will encourage consumers to try the product; so retailers should stock up to maximise sales & profit opportunities.”
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