Coca-Cola Zero launches new TV advertising campaign

The 30-second advert aired on 7 April and will run for four weeks, with a media investment of £1.2m which includes outdoor.

The Hollywood-blockbuster style advertisement depicts a young man (the hero) entering a convenience store and heading to the cooler to grab a Coca-Cola Zero.

As he turns he is confronted with his ex-girlfriend and her new “hunky” boyfriend.

After taking a gulp of Coca-Cola Zero the tagline 'Coca-Cola presents…A taste of life as it should be' appears on screen as a “gorgeous” woman enters as the hero's new squeeze.

The couple then exit the store on a helicopter in an action-style sequence, as the background explodes and the caption closes with a brand shot.

Launched in summer 2006, Coca-Cola Zero has been hailed as the biggest NPD launch in three years by AC Nielsen. Having grown by 49% since launch, the brand is currently worth £60m.

Shona McPherson, Shopper Marketing Controller at Coca-Cola Enterprises comments: “The new Coca-Cola Zero advertising campaign seeks to further appeal to our core 20-something male audience.

“We are confident that the creative approach will help increase brand awareness among these consumers and help to firmly position Coca-Cola Zero as the third Coca-Cola in the portfolio alongside Coca-Cola and Diet Coke.”