Nestlé unveils Nesfrappé chilled ready-to-drink range

Nesfrappé is a refreshing chilled latte drink made with fresh semi-skimmed milk and 100% Arabica coffee. Sold in 250ml bottles and in two tasty varieties – Nesfrappé Classic Chilled Latte and Nesfrappé Mocha Chilled Latte – the product is targeted at the younger adult consumer (18-35) grabbing drinks on-the-go.

To appeal to this market on-the-go merchandising is key, so the product will be found in the front of store sandwiches fridges, travel outlets and convenience stores from April.

A Nestlé spokesperson said: “We’re hugely excited about the launch of Nesfrappé. Consumer feedback for Nesfrappé Chilled Lattes has been impressively positive, so we believe we’ve developed a strong brand and a fantastic, quality product that people will develop a taste for.”

The product concept of Nesfrappé Chilled Lattes was developed in the UK for the British market, which has seen a growing consumer demand for coffee-based drinks on-the-go.

By launching this product, Nestlé aims to drive interest in the existing RTD beverage segment and an alternative to the chilled on-the-go offerings of high street coffee chains.

With an RRP of £1.69, the price of Nesfrappé compares favourably to competitors whilst offering great taste and the guarantee of quality derived from Nestlé’s heritage and position as the world’s leading coffee producer.

The Nesfrappé brand has specifically been developed for this product and Nestlé has committed to build the new brand with an extensive integrated marketing campaign that will commence once the product has hit the stores.