Kandoo adds textured wipes and coloured soap

The upgraded products are available now maintaining current RRPs.

The kids wipe category is worth nearly £13.5m in the UK, so there is a more significant sales opportunity for retailers than most would think, and Pampers Kandoo is worth £6.6m alone.

As a shopper favourite, Pampers Kandoo has a responsibility to offer parents the best possible wipes for their children. The new embossed Pampers Kandoo Toilet Wipes will offer a better experience than toilet paper alone and is expected to drive growth in the kids wipes category overall.

Additionally, Kandoo is introducing new brightly coloured soap, across all Kandoo handsoap from February. The brightly coloured soap is much more appealing than the current colour and is expected to be popular with children to encourage them to clean their hands, more often and more thoroughly.

Paul Lettice, Trade Communications Manager at P&G comments: “Pampers Kandoo provides parents, who feel that there is a distinct missing link between the stage where the toddler has achieved potty training and the stage when they are able to use the toilet by themselves, with the product choices that they need.

“The new textured Pampers Kandoo Toilet Wipes provide a better clean than toilet paper and so are expected to be popular with parents. The brightly coloured Kandoo Handsoap should also drive trial in store as it is a more attractive purchase to parents and will encourage kids to clean their hands more thoroughly.

“As market leaders, P&G strives to bring commercial innovation by improving our products and adapting to evolving consumer needs. Retailers can use their ShelfHelp guide, which incorporates hints and standards that are easy to implement, to merchandise and make the most of their baby category.”