Honey Monster returns in new Sugar Puffs adverts |
| Friday, 07 March 2008 | |||||||||||||||||||||||||||||||||||||||||
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After many years away from our screens one of television’s most-loved ad characters is back: bigger and better than before.  Honey Monster will front a £3.2m multimedia campaign for HM Foods' cereals Sugar Puffs, Honey Meltz and Honey Waffles, launching with a TV ad on 10 March. The ad – created by Bray Leino – sees Honey Monster and his housemate about to enjoy their Sugar Puffs, but before they tuck in they follow a bizarrely comical rap ritual which ends with the tagline 'Feed the fun'. The 10- and 30-second executions will run until May on GMTV, Five, Nickelodeon and multi-channel, and again from early July to mid-August. Bruce Hutton, Bray Leino managing director, says: “Honey Monster is without doubt one of the classic TV ad characters. Having not been on screen for some years, we wanted to give Honey Monster the chance to express himself in a new contemporary way that only he could. “But it was essential in doing this that we remained true to the tradition of him being seen as a fun character that kids everywhere would love to have at their breakfast tables. We feel his latest antics bring him up to date and have the power to get people talking.” Jane James of HM Foods adds: “While it's great to have Honey Monster back on TV again as he is unquestionably synonymous with Sugar Puffs, this campaign is all about using his 'familiarity factor' across a variety of media to promote an expanded range of breakfast cereals.” Related Articles
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Comments (62)
Imogen
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does anyone reolise ... does anyone reolise that this 'thing' has been the logo for donkeys years??? yea, it has, when i was living in the states 8 years ago it was the logo. just cause they released this logo a little later over here doesnt mean he ripped off the Boosh. besiades. how many people have already done a HUUGGGH FURRY MONSTER as their logo. |
Ric
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Imogine what are you... Imogine what are you talking about? We are complaining about the fact that they have done a crimp and pa*sed it off as thier own, Not the logo of the honey monster... |
james yuill
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How dare they steal ... How dare they steal mighty boosh!!! damn lazy advert makers! having to cash in on other peoples creativity again.... |
Griff
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Apparently, Honey Mo... Apparently, Honey Monster HAS apologised !! http://www.smoothound.org/blog/ |
starletgtt
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as a boosh fan i bel... as a boosh fan i belive the honey monster is helping people become awear of the crimp. maybe crimping will become the new sound if more people would come up with there own. the ad could have been better though |
igobymanynames
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worse crimp ive ever... worse crimp ive ever heard..made my ears bleed!! the money monster should be ashamed of himself..hes nothing on mighty boosh, and never will be.. in julian and noels words.. JOKEY JOKEY DIDNT SEE IT COMING JOKEY JOKEY HONEY MONSTER NO NO! |
Hmmmm...
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It did seem to disap... It did seem to disappear for a while but unfortunately (understatement) it's back again. *insert disgusted screwed-up-face smiley here*. I actually have to leave the room now when it comes on... :o((( |
Anonymous
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Umm Chris, Your Kind... Umm Chris, Your Kinda Wrong Ive Seen It On T.v Loads Of Times These Past Few Days.. Ooh Well Its Not As If The Advert Is Life Changing Or Anything So Well Will All Forget About It In A Few Years Time... =] .xo |
chris
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to the people that t... to the people that think its a brilliant advert - you're wrong. hence its been removed from the air. |
Harriet
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We have started MANY... We have started MANY campaigns on 'Bebo' against the Honey Monster and Sugar Puffs It's up to us, Booshers and the Boosh Boyz to get this ad taken off the air! In a couple of stories I've seen about this subject, there have been quotes and coe on Sugar complaints from our Bebo groups So come on Sugar Puffs...Let's see if you can take on EVERY Boosh fan in the world! :P |
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