Wall’s plans rollout for new Stroller sausage rolls

Expected to add significant value to its £65 million brand, the individually packaged Wall’s Stroller is a tasty variation on the jumbo sausage roll – utilising a unique style pastry, rather than a traditional puff pastry.

Combined with the famous Wall’s sausage meat, innovative packaging and a wide product choice Wall’s Stroller will offer variety and add much needed innovation to the well established sausage roll category.

The Wall’s stroller range includes three variants (135g) – Wall’s Classic Stroller, Wall’s Stroller Topped with Cheese; and Wall’s Brunch Stroller.

Currently distributed in Morrisons at the launch price of £1, the range will be rolled out into other retailers from April.

With over 5 million households already buying Wall’s products, Wall’s Stroller is a great opportunity to increase sausage roll category participation. Tactical marketing support at point of purchase will raise awareness initially, with a national marketing campaign planned for the latter end of the year.

Mark Brown, Senior Brand Manager for Wall’s Stroller, says: “We are really excited about the Wall’s Stroller range. All three variants performed strongly in vigorous consumer research outperforming the current category in key areas such as taste, texture and likelihood to buy.

“The Wall’s Stroller is our chance to breathe life into the sausage roll market, offering something unique to the category. The bold graphics and impactful design will increase standout while the real Wall’s sausage meat brand promise will reassure consumers.”