Kingsmill refreshes Gold premium bread range

New Kingsmill Gold builds on the consumer demand for more premium bread and enjoyment. The revitalised range taps into the premium sliced bread category with Kingsmill Gold Seeds & Oats a key growth opportunity for Kingsmill in the 'Seeded' segment.

Two new varieties of seeded 800g loaves are being launched under the Kingsmill Gold Seeds & Oats brand. SSP is £1.55.

Kingsmill Gold Seeds & Oats, Soft & Crunchy 800g, is bursting with the goodness of pumpkin, sunflower and poppy seeds, together with millet, linseed and oats. It has a delicious taste and texture as well as a satisfying crunchy bite.

Kingsmill Gold Seeds & Oats, Wholesome & Nutty 800g, is bursting with the goodness of sunflower seeds, millet, linseed, pumpkin seeds and oats. It has a delicious taste and a wholesome, nutty bite.

Kingsmill Gold Seeds & Oats Soft & Crunchy and Kingsmill Gold Seeds & Oats Wholesome & Nutty will also be available in rolls (4 pack) from 28th April 2008. SSP is £1.25.

Kingsmill Good as Gold Soft White 800g is now Kingsmill Gold Farmhouse Soft White with brand new packaging and a refreshed look and feel. SSP is £1.22.

Commenting on the refreshed range and new SKUs, Jon Wilson, Allied Bakeries, Marketing Director, said, “The premium sector is now worth approximately £330 million and is growing at a rate of 7.3% year on year.

“The new Kingsmill Gold premium range is designed to take advantage of this growth area and appeal to consumers who demand more premium enjoyment. The launch will be supported by a £3million launch campaign including a national, five week TV advertising burst,” he added.