Whiskas unveils new Oh so…Senior

The launch of new Whiskas Oh so… Senior is a response to the continued growth of the senior life stage cat food market.

The launch is also as a result of the current and increasing trend towards 'premuimisation' in pet food as a whole. This unique new addition to the market is not being offered by any other manufacturer.

Whiskas have combined two key elements from their Senior and Oh So... offerings to create new Whiskas Oh So... Senior, which will provide senior cats with a variety of balanced nutrients that are specifically tailored to their needs and life stage.

Oh So… Senior contains whole pieces of succulent meat and fish and will be available in: 'Oh so…Senior Meaty' and 'Oh so… Senior Fishy' varieties.

The Whiskas Oh so... Senior range will be supported by a combination of the £7m integrated marketing campaign for Whiskas Oh So... and by the £1m Whiskas Senior marketing spend.

Whiskas Oh so… Senior offers retailers a unique, quality premium range that meets the needs of consumers looking for that extra special premium product that their cats over the age of eight will love.