Typhoo teams with “Horton Hears a Who” for film promotion

This classic and beloved story from Dr. Seuss comes to the big screen in a new CG animated feature motion picture from 20th Century Fox Animation, the makers of the ‘Ice Age’ films.

Do you know your Whoo’s Who? Well with Typhoo, or we should say Tywhoo, in 2008 you certainly will because the brand is teaming up with what will be one of the biggest films of the year, ‘Horton Hears a Who!’

Typhoo is using the mass family appeal of the animation blockbuster to reinforce the appeal of Britain’s favourite beverage to consumers of all ages and ensure the Typhoo brand remains at the front of tea drinkers’ minds.

Typhoo will be trumpeting its association with the Twentieth Century Fox/Blue Sky Studios production through a series of mechanics designed to offer consumers a little something special for themselves.

Get a free cuddly miniature Horton in special Tywhoo packs of 160 teabags, and grab Tywhoo 80s packs for the chance to win a fantastic family break at a UK safari park.

The promotion is also being supported by a wide range of above and below the line advertising and promotional activities.

For further information on Typhoo and its range of products, visit www.typhoo.com or call 0151 522 4000.